Three Home Based Small Business Email List Tips
Do you operate a home based business? Do you have an email list you’ve been building? If not, you really should think about creating one. An email list can do several things for businesses. For one thing, it can keep your clients and customers informed about the happenings of your business. Maybe you’ve got a sale coming up in a few months and want your customers to know about it. An email list would be an organized way to quickly send emails to everyone interested in your business. When you do decide to start your email list for your business, consider using these simple tips.
Incentives Can Get Email Addresses Fast It seems that people are much more willing to hand over their email addresses when there is an incentive involved. If you offer an incentive for people signing up for your email, you will likely get more people to sign on. Everyone loves to get something for free, or to get a chance to win a nice prize. Of course, you don’t have to give away something expensive like a car. You can offer a simple article on the secrets of your business, or something completely cost-free and people will still get excited.
Anything you can give away for free will help you pull in email addresses. Bring Your Friends Along You may want to offer something to those who refer others to your email list as well. You can explain in a newsletter that if they will forward your newsletter to someone they know, you will allow them to be entered into a prize winning contest. If you use an email marketing service to maintain your newsletters, you should easily be able to see who forwards the letter and who doesn’t. When the friends receive the forwarded newsletter, they too might become interested in getting your newsletter and your list will grow instantly. Teaming Up Is A Good Idea There are many businesses that are correlated to your business, but that would not be considered a competitor of yours. If you can contact one of these businesses that are somehow related to yours, you can work together on email marketing. You can use each other’s customer lists to reach more people, without seeming pushy about it. You can work this in several ways. One way is to feature your partner’s business in your newsletter and ask them to do the same thing for your business.
Or, you can ask your readers to join the list of the other business. If you want to be subtle about it, simply put a link to their website in each of your newsletters and allow your readers to do the searching. Remember, if you are running a home based small business, it is essential that you find a way to reach your potential clients. Creating an email list is a great way to reach potential customers or a fine way to get repeat business from those who’ve already purchased a product or service from you.
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